Cannes Lions
GREY TOKYO, Tokyo / GREY / 2013
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Description
Grey Group Tokyo office has been unfortunately known for it’s complex accessibility. Our mission was to help people learn the way as we entertain them. The idea is, GOING GREY Interactive access map movie.The user needs to guide him through, by using the cursor keys on the keyboard. His girlfriend’s playful hints appear as she talks to him over the phone. The users learn the way like a game.As they play, information around the area also appear. And hints of the route is also hidden in the linked facebook and googlemap.The heroine is the president & CEO of the company.
JURY: Close the video and then click 'GO' to start using interactive map
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