For their global FIFA World Cup sponsorship, McDonald’s changed their iconic fry boxes for the first time. To boost sales, we created a groundbreaking mobile AR game triggered from 12 limited edition box designs. Scanning any of the 1.5 billion fry boxes promoted in over 120 different countries unlocked a soccer trick shot game allowing players to bounce a digital ball off of real world objects. The AR app was created to enhance the customers experience with the limited edition fry boxes. To help drive extra value meal purchases, game players were encouraged to bounce the ball off of burger boxes and drink cups to create truly unique trick shots. They could then share video clips of their best shots in over 16 languages and across all social platforms.

GOL! app had 1mm downloads and 4mm game plays (during the 6 weeks surrounding and including the World Cup).