Safety Bags are fruit and veggie bags that remove harmful pesticide residues.

They look and feel just like normal fruit and veggie bags.

However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology.

Safety Bags absorb natural light to trigger the bag's inner coating.

This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.

Thus, enabling supermarket consumers to enjoy safer fruits and vegetables.

Safety Bags were promoted at flagship Tesco supermarkets in China—where we replaced standard fruit and veggie bags with Safety Bags.

To launch the initiative, a print campaign was supported by in-store posters, point-of-sale labellings and even a spot on the sales receipts.

Safety bags are reusable and the way they work is simple:

1. You simply grab a Safety Bag

2. Place fruit or veggies into the bag

3. Expose to natural (indoor or outdoor) light for 3 hours

4. Remove, rinse and enjoy

Safety Bags are a highly-scalable, highly-targeted idea with a simple objective: to allow shoppers to enjoy safer fruits and veggies.

Safety Bags have been an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended. And positioning Tesco as a brand striving to enhance the quality of life for its shoppers.

Safety Bags are currently in beta with testing at flagship Tesco supermarkets in China.

This initiative has increased awareness about food safety and fuelled both conversation and demand for Safety Bags.

- FDA Approved (Registration Number: 19389685830)

- Patent-Pending (Patent Application Number: 17103845.2)

- During the test phase, 9 out of 10 people chose to use Safety Bags

- Beta test results in China to be completed in Aug 2017

- Global rollout plans for 2018