The Valentine’s Flight turned a customary holiday into an epic online event. Here’s how it worked: we divided the Valentine's Flight into several images with empty seats, and uploaded each image into GOL's Facebook page. The first users to the see the image and type the empty seat numbers, won a pair of return tickets to any of GOL's destinations.

In less than 3 days GOL's Facebook page jumped from 12,300 fans to over 200,000, becoming No.1 in the airline category.