Millennial equals digital, that’s a no brainer. The thing is that they are overwhelmed by self-proclaimed cool apps. So, we wanted to give them something real. Uncomplicated. Obvious. A real-life app that would not steal their private data, but instead load it with a refreshing experience.

So, we created the smallest social network ever. A network that gathers two persons, for real. Data free. Advertising free. 100% bonding (and sweating a bit). Just tap one button, find your one match, and there you go: you’re off for a bicycle ride to discover the city that surrounds you.

Dressed in words, humour and wit, we designed more than 30 playful applications.

Every single traditional hotel item, ritual and moment – from a simple sewing kit, door hangers and stationery to drink coasters and restaurant menus – we turned into occasions to play.

Posting a letter? Send a tulip origami instead.

Need a snack? Play a game of tic-tac-toe.

What’s the purpose of bath foam? To feel like a kid again.

These funny conversation starters remind every guest at each moment of their stay business can still be cool, work should always be fun.

If you check clients’ reviews on hospitality booking websites, even the best rated hotels always under perform on the “value for money” item.

The most impressive result of this whole operation is that, when asked, people would have expected prices. Instead, following the brand’s overhaul, it achieved 17% increase in the estimated value of a single night.