Cannes Lions
KYRIAD EXPERIENCE
PONK, Paris / LOUVRE HOTELS GROUP / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
What if we offered leisure time that people might share?
What if we created a 'For pros by pros' entertainment?
What if the sampling offer concluded this, as a surprise?
What if we created complicity with our targets, by laughing at excesses of marketing?
Outcome
- Video + 500,000 views
- Banners + 7m CPM
- Traffic on kyriad.com + 7%
- MB + 2,5%
- Notoriety + 3%
- Hundreds of mentions on blogs and Twitter.
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