Cannes Lions
DDB UK, London / VOLKSWAGEN / 2012
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Remember how the cars you had most fun in never had a roof? From dodgems and pedal cars to go-karts, there’s something special about driving an open-top car. By tapping into the childhood nostalgia around these moments, we related this to the fun that can be had driving with the roof down in the new Golf Cabriolet
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