Cannes Lions
BBDO NEW YORK, New York / FEDEX / 2018
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In “Golf Cart,” a job candidate is given a tour of the office by the boss in his golf cart. But the viewer soon realizes that the office is tiny—far too small to necessitate a golf cart. The boss is just acting as if the office is a whole lot larger because the e-commerce solutions he gets from FedEx help him go global—even though he’s still a small business.
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