We initially targeted 5,000 car enthusiasts. They invited their friends and by the time the campaign started we had 26,212 people competing for spots at our ultimate test drive.

Well over 100,000 people visited the site.Volkswagen expected to sell 700 GTI's in 2 months. We sold 1000 GTI's in 2 weeks. And there is still a 6 month waiting list to buy one.