Volkswagen's strategy is to develop vehicles that are more economical and environmentally friendly.Often the environment-friendly cars are expensive. Volkswagen chooses to go against this accepted idea and offers big rebates on these models. True to the Volkswagen tradition, humor and promotion go hand in hand for this new campaign. The only way to really get nature on your side is to stop driving : and if buying an eco-friendly car is a step in the right direction but no one should expect nature to say thank you.