We asked the Internet to help us raise money for charity—our goal being $25,000—on the condition that Goodyear flies the blimp. The fundraising is designed in such a way to put social pressure on Goodyear, by more or less bribing them into doing a good deed.

Not only did we raise $25,000 on budget of $0, but we made a local grassroots charity get global media attention.

"THE SMARTEST GUYS ON THE INTERNET." - Ice Cube (Yes, these words came out of Ice Cube's mouth)

By the end of the 15-day project, it had been discussed on Jimmy Fallon's Late Night Show, Arsenio Hall Show, CNN, Time, Buzzfeed, Fast Company, DigiDay, LA Times, Huffington Post, Complex, XXL, Vibe, LA Weekly, numerous radio stations and Creativity.

Most importantly, over $25,000 was donated to a South Central youth charity, a corporate giant became a hero, and an unknown charity got the exposure it deserved all because of the Internet and a 20 year old song.