Cannes Lions

GOOD HOPE FM

140 BBDO, Cape Town / SABC / 2012

Overview

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Overview

Description

Good Hope FM is a radio station which connects Cape Town through music.But, how do you connect people beyond their broadcasting signal?The idea was to get people together to play their favourite song, so we turned their mobile phones into instruments.To do this, we split a popular track into its four instruments; drums, vocals, guitar and bass. People could then download these tracks onto their mobile phones.

However, in South Africa, bandwidth is limited, meaning SMS or text messaging is still the preferred means of communication.

So, in order to download the tracks, people merely had to SMS their instrument of choice to Good Hope FM and they were sent back a download link.This was advertised live on air in relevant slots.Once you had four friends, each with an instrument, you had to time your play perfectly to get the song to play in sync.If they synced their play perfectly, people not only got to enjoy a great track, they were also rewarded with a secret code – split over the four tracks – which allowed them to enter for an Xbox.People connected with their friends, through music, everywhere thanks to Good Hope FM.

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