Cannes Lions
J. WALTER THOMPSON ITALY, Milan / AIL ITALIAN ASSOCIATION AGAINST LEUKEMIA ONLUS / 2016
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Three children are playing together in a room that we soon understand is a hospital’s playroom. A couple of parents are in a car, they soon reach the hospital. A doctor, smiling, accompanies them in the playroom. One of the three children seeing his parents entering the room run towards them and jump into his mother’s arms. We see the family, happy, walking outside, leaving the hospital.
On this image a line says: THE GOOD NEWS IS THAT 8 CHILDREN OUT OF 10 DEFEATS LEUKEMIA. The family, walking, leave the frame. Through a window we focus on the other 2 children still inside the hospital playroom. On this image a line says: THE BAD NEWS IS THAT 8 CHILDREN OUT OF 10 DEFEATS LEUKEMIA.
On a black screen a line invites us to donate to AIL, Italian Association against Leukemia.
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