The first week of September we spread packages with 6 posters, 500 booklets, teacher instruction and promotional materials at 916 schools. Teachers spread the invitations amongst their students (275,000), a week before the event on the 18th. Working towards the big event, a rap song ran as a radio-ad on national radio and the online campaign was launched. At the 17th and 18th we had several live interviews on leading Dutch TV-stations and press coverage in several leading Dutch newspapers. September 27th our rappers were invited to a live TV show. The video-clip was shown and they rapped the song.

275,000 children in 916 schools joined our campaign. The result on the 18th of September: 84% of the parents brought their children to school walking or by bicycle. An increase of 44%