Cannes Lions
JWT, Toronto / TIM HORTONS / 2014
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Description
In Canada, nothing brings us together like a hockey game. So we created an ad where all of Canada literally gets behind Sidney Crosby (Captain of Team Canada) as he is about to take a face-off. And what better place to showcase a spot about 'Canadians coming together for hockey' than at actual hockey games.
This film aired on Hockey Arena Jumbotrons.
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