Cannes Lions

TROJAN

COLANGELO, Darien, Ct / CHURCH & DWIGHT / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

In the past decade, sexually transmitted diseases in people 50 and older have tripled in the U.S. The perfect storm of erectile dysfunction drugs, the high divorce rate and a post-fertile generation that thinks condoms are simply for not getting pregnant, has skyrocketed the problem. They've now surpassed the teens-and-early-20s crowd as the primary STD health concern nationwide. Maybe it's time their more knowledgeable kids sat them down for a little sex talk.

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