Movember is a global movement in which men grow moustaches to raise awareness for men’s health. Google wanted to support Movember, while showcasing the Chrome browser.

Our solution was to help men stay motivated through the month. We created four motion-tracking games that used the moustache as the controller. The games were made possible by Chrome’s integration with HTML5, with no need for plugins to access the device’s webcam. We released one game a week, based on the size of the mo for that week.

377,641 unique visits in 4 weeks

Reached 29 countries

328 days of gameplay

FRONTROW demonstrated the true reach and engagement that was possible with Google. For music fans worldwide, it was a hugely engaging experience. For media buyers, it became a case study for what was possible with Google – an interaction and connection that’s not possible with ‘one way’ media like print and TV. Google is all about the power of the web, pushing what’s possible, so it was a perfect brand fit.

The key metrics for FRONTROW were Reach and Engagement. By either measure, it was an astonishing success – especially when you consider the four events lasted a total of just 10 hours.

Reach:

The live stream received 916,000 live playbacks.

573,000 of these views were from across the globe

The YouTube channel received 269,757 unique visitors – over 26,000 visitors per hour.

Engagement:

The audience watched 63,000 hours of Vivid Live content during the live events, taking an astonishing 66,000 shots.

What’s more, Sydney Opera House now plans to make it a regular feature of live-streamed events.