Cannes Lions

ENTERTAINMENT

MULLEN, Boston / GOOGLE / 2013

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Case Film
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This video, released by Google on January 1st to coincide with the launch of their new Google Play service, played off of the New Year’s resolutions made by so many this time of year. The goal was to show how all the varied content on Google Play (music, movies, books, apps and more) can help just about anybody achieve (or at least try to achieve) their New Year’s goal. Of course, at the end we reveal that not even Google Play was enough to curb the insatiable appetite of this particular Google Play user.

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