Through the lens of the “Shop with Google” campaign, we showcased top holiday gifts with a series of three dimensional, interactive billboards in busy shopping locations.

In SoHo, an oversized replica of a Fujifilm Instax Mini 11 allowed the public to stop and snap a picture which was printed on the spot, mimicking the functionality of the Instax instant-film camera. In Brooklyn, when passersby stood beside a motion-sensitive, oversized headphone display, they triggered audio of popular holiday tunes uniquely adapted for this activation.