Australia is a nation of immigrants, proud of their role in the community - but inequality still exists in our society. Immigrants often feel excluded from the traditions that define the nation.

Inclusion is a key focus for Google. Our mission is to organise the world’s information and make it universally accessible and useful. Google felt a responsibility to shine a light on the inequality in Australian society.

Our idea was to tell the emotive story of a Sudanese immigrant father and his daughter. Together they live in a typical Australian town, but due to cultural differences, they just don’t feel as if they truly ‘belong’ there.

Google helps the father help his daughter improve her footy skills - and in doing so, helps them both strengthen their connection with the community.

Google helps people in every aspect of their lives, from the everyday to the epic. But many still see Google as a utility: they have a functional relationship with the brand. We needed to build an emotional connection.

Research revealed Australians don’t just care deeply about their community. They feel a sense of duty to strengthen it. This insight gave us our strategic platform: Google helps you help others thrive in the community.

Our immigrant Sudanese father and daughter just don’t feel as if they truly ‘belong’ in their hometown, and yearn for greater social connection.

The daughter is a huge fan of Australian rules football. Her father sees her passion, and so wants to help her improve at the game she loves. But he knows little about footy, so he uses Google to teach himself everything he needs to know to unlock his daughter’s potential.

Not only does she go on to succeed at playing footy, but participating in the game enables them both to become part of the local community, where they now feel they do truly belong.