Cannes Lions

GOT MILK?

GOODBY SILVERSTEIN & PARTNERS, San Francisco / CALIFORNIA MILK BOARD / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The camera retracts through an abstract world of delicious, sweet foods. Cakes swirl in formation, and marshmallows are toasted to perfection by magical lightning bolts from fluffy clouds of candy fairy floss. Berries glisten and collide to become jam, and pastries smash together before multiplying dynamically. This entire mouth-watering world culminates in a soft, sugary donut.

Suddenly, a man on a couch bites into the donut. The fantastical, sweet world is left behind. The man blissfully enjoys his bite before realizing in a moment of panic that he doesn’t have the one thing that would make this world complete, the one thing he needs to properly enjoy his donut: milk.

Similar Campaigns

12 items

Take a Baby Step (Stork)

COLENSO BBDO, Auckland

Take a Baby Step (Stork)

2021, MARS

(opens in a new tab)