Beats by Dre rolled out their new global campaign, "Got No Strings," to promote wireless living, with the help of A-listers from Hollywood and music including DJ Khaled, Nicki Minaj, Pharrell, Travis Scott and Young M.A.

The campaign features the new BeatsX, Beats Solo3 Wireless, and Powerbeats3 Wireless products, with an all-star cast singing, humming and dancing along to "I've Got No Strings" (from the Disney classic Pinocchio) as they make their way through everyday life -- riding elevators, gardening, getting a workout in at home, and so on.

Other notable names in the spot include include super model Karlie Kloss, comic Rebel Wilson, actor Steve Buscemi, Hong Kong singer/actor William Chen and R&B star PartyNextDoor, among others.

Celebrities in the spot include: DJ Khaled, Nicki Minaj, Pharrell, Travis Scott, Young M.A., Karlie Kloss, Rebel Wilson, Steve Buscemi, William Chen, PartyNextDoor, Michael Phelps, Ben Simmons.

Many celebrities signed on and dropped out, so finding the exact right group that communicated the brand message was a challenge.

The biggest challenge from the start was wanting to film 4 to 5 celebrates per shoot day. The organizing and coming up with ideas that were active and felt different in order to accomplish 5 different celebrates in one day was a challenge. Each location had to feel like part of the overall story, but also a custom tailored slice from the celebrities lives, and on top of it all, it had to fit within our overall scheduled shoot days. Celebrities on their own are a moving target, but everyone involved on the project was really great and really into the overall creative of not being a puppet, breaking the mold, and representing their unique selves.

The biggest challenge we had was--what can our hero be doing that was something visual interesting while walking towards camera. Our camera always had to be rigged for some sort of backgrounds movement.