Cannes Lions
HUSTLE LA, Los Angeles / BEATS BY DRE / 2018
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While traditional media was caught up in the novelty of Seun, Akuoma, and Ngozi’s story, we created a film that captured the athletes’ hopes for the future. Narrated by brakewoman, Seun Adigun, she reveals the team’s desire to rise above the noise and create a legacy where no one is limited by fear of the unknown. As she speaks, and G-Eazy raps, we see the intense training, practice, and mental focus that has led these three women to this historic moment.
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