To deliver Got2B Glued product super-hold hair-styling benefit and drive cool Got2B brand image we decided to to prank youngsters just like they usually do with their friends. Got2B Photo-booths were placed at the places popular among youngsters. Right before the picture was taken airflow from the hidden fans messed up the hairdo. The picture was printed together with a message: "This would have never happened if you use Got2B super-hold Glued styling spray". Photos were uploaded on Got2B Hairlooks web-site with opportunity to share them via social media. The campaign was supported by live gererated postres and banners.Brand awareness growth - 10%, on-line sales growth - up to 40%, likes and followers - 50% growth, web-site visitors number grew 3 times.