Based on the insight, we decided to take current TV shows and insert them with old images of shows from the past, making the viewer feel for themselves what it is like to be captive in the same memory for many years. With this action we surprised the viewer during the news by broadcasting an old news clip, in the sport section showing the goals from the Copa America won by Colombia in 2001 and in the commercial break, announcing promos of TV shows that have been off the air for many years.

Each night, 4,200.000 Colombians (Nielsen) were shocked and mobilized, by the messages shown on the main TV networks, during prime time.