Plastic trash is a global crisis today. Tons of plastic waste are choking the Earth. Many animals are in fact dying because of plastic ingestion or entanglement. This is unknown to most people. This poster aims to bring out this dreadful reality.

The ad features a lifeless polar bear lying on a pool of blood on a snow-covered expanse. Upon closer look, the blood splatter is actually formed by shreds of a red plastic bag. The message is signed off with a link to WWF’s advocacy against plastics for specific action by the audience.