Cannes Lions
Y&R INTERACTIVE TEL AVIV / ITURAN / 2008
Overview
Entries
Credits
Execution
We've created the web's first on-line GPS search engine!We mapped over 300 of the most important Israeli websites and placed them on a unique visual platform - a special interactive Ituran GPS. In that way, we made all of them to be a part of it.
Using the GPS's original functions, the user can easily navigate through a visual map and reach every leading site in Israel!The GPS appears as a user-friendly, interactive application that guides the user while he is browsing a page over the net.
Outcome
Being part of it, every major Israeli site and all the leading blogs in the country covered the launch of the interactive GPS. Over a hundred of them requested to appear on the GPS itself.
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