We activated the Dutch, on a national scale, to raise funds by physically and digitally helping an unknown charity for a period of 15 days.

After a few days, next to the general public, also other artists, mayors, politicians, sportsmen, musicians, presenters

were tracking the GPS-boxes on Google maps and posted selfies with GPS-boxes and sharing it on social media.

With a budget of15.000 euro's we realized: 2.7 million worth of press coverage, collected 250.000 euro's (on & offline), awareness increased from 2% to 31% and massive requests from volunteers, possible sponsors and warm contacts with well known artists and athletes followed.