We built awareness with an outdoor graphic campaign using online media that simulated communication of a famous brand of designer furniture with strange names. However, the viewer starts to realise that the names are not strange nomenclatures for furniture models, but the confused babble of someone who does not even remember the names of the most basic things, such as a simple table. IT’S NOT SWEDISH, IT’S ALZHEIMER’S.

With AFAL, we have achieved all this so that the project continues its course and is currently already at 75%.