Cannes Lions
PORTA, Santiago / LEXUS / 2013
Overview
Entries
Credits
Description
To position Lexus as a premium car brand in Chile, the objetive was to enhance their last generation technology.
Execution
The idea was born from the observation and exaggeration of what happens when one looks for a specific address and get lost.
We placed large scale posters inside and outside Lexus stores all over the country.
Outcome
Increase your perception of luxury cars in the mind of the consumer. Be in the top of mind of luxury brands brands and high technology.
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