The brief was to promote the globe - trotting spirit of the Land Rover brand. The brand is well known and respected in the region for its breadth of capability and its heritage of adventure.

Extraordinary vehicles are made for extraordinary people living extraordinary lives.

The puzzles were featured on the 'coffee break' pages of local newspapers, among the horoscopes and regular crosswords. This non-invasive strategy allows the reader to 'discover' the branding in the advertisement, as they tackle a word-search in Tibetan.

Many inquiries were made on the 2010 new model line up resulting in 1000 real leads in two months