Cannes Lions
LEO BURNETT LISBOA, Lisbon / COFINA / 2009
Overview
Entries
Credits
Execution
That´s why we created: GQ tips.
A GQ twitter account with all the information needed to make women believe you understand them. 140 catacters at a time.Every day we published new 140 catacters summaries of books, movies, shopping things and even the last episode of that sitcom women love.
So guys can know more about women´s world, with out boring to death in the cinema or eating up 250 pages of a corny novel.
Outcome
By the first month, hundreds of guys got laid. And the number of followers in twitter is growing and growing.
To see the updated results of followers, go to www.leoburnett.pt/awards/gq/promo
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