Cannes Lions
GRABARZ & PARTNER, Hamburg / GRABARZ & PARTNER WERBEAGENTUR / 2016
Overview
Entries
Credits
Description
We build a website. Not any small microsite. We build ourselves a brand new agency website. According to our new corporate identity, the new website proves, that we don’t just talk about participative creativity. We live it. And that’s the reason why our new agency website is designed by: everyone.
Execution
We constantly rent a room in the middle of Hamburg: the Collaboroom. 4 selectable cameras with different angle views broadcast 24/7 live on our website. The livestream is placed fullsized at the top of our homepage, so that every visitor’s first look goes directly into the Collaboroom. In addition, we link to the Collaboroom site where you can switch to another camera angle, book your own Collaboroom and get some further informations.
Outcome
Since the relaunch in september 2015, we registered over 150.000 site views with an average resting time of at least 3 minutes. That’s quite a lot, considering they actually watch advertising by choice. The Collaboroom is still well booked. Also, the number of job applications increased after the relaunch – even for jobs we had no vacancies out for at all.
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