GRAN TURISMO 4 was presented in car magazines which have a high degree of interest and affinity with the audience and they are opinion leaders as far as the car market is concerned.Therefore, in addition with the premium placement of front cover, brand communication was turned into an expert's proposition, ensuring an impactful eye-catching presence with high levels of recall.

Capitalise on the audience affinity towards car magazines. Avoid the clutter making our presence distinctive and more receptive.

Because of the front cover placement, we attracted “looks” from all the people that visit the print sales points (newspapers and magazines) daily as the whole campaign was based on monthly magazines.