Cannes Lions

RICOH THETA

RICOH, Yokohama-Shi / RICOH / 2014

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Overview

Entries

Credits

OVERVIEW

Description

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of approx. 20 billion USD.

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Execution

[Ultrasmall twin-lens folded optical technology for a slim body]

The lens are set in the front and back. With light concentration far exceeding the 180 degrees of a fisheye lens, the design of this camera uses two 90-degree prisms to divide the light between left and right image sensors.

[Ultrasmall ultrawide-angle lens for spherical shots]

We adopted a stereographic projection technique that raises peripheral resolution.

[Unique imaging technology for speed and precision]

We developed original "dynamic stitching processing" for a seamless spherical image from two photos using a twin-lens capture.

Outcome

[Easily taking spherical images in a single shot]

We made it possible to capture full 360-degree shots with two lenses with a simple push of the shutter button. As a result, anyone can take high-level spherical images without special skills.

[Small, lightweight, portable for shooting]

With the small size and ultra-light body, the camera is portable and allows users to take photos quickly.

[Dedicated applications for users to enjoy spherical image]

The applications allow users to smoothly move within a spherical image to any angle they wish as well as to post photos on a SNS easily.

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