Cannes Lions
ITV CREATIVE, London / ITV / 2018
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Across iconic digital screens in London, Manchester and Liverpool we live-streamed the Grand National horse racing event to allow passers-by to tap into the action.
When the event wasn’t live, our digital screens featured a countdown to the races, as well as branding and key visuals representing the event. During the races, we created and published reactive copy and relevant information onto the screens as part of the live-streamed content.
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