Cannes Lions

POLO TDI

AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2004

Film

Overview

Entries

Credits

Overview

Description

A jogger is running backwards in a park. The other joggers are looking at him, surprised. Our jogger rapidly exits the park and continues running backwards. He runs through the entire city, covering several miles to come back where he started, in front of a Volkswagen detail to check if what he saw was real: the price of the new Polo TDI, which is very attractive.

Similar Campaigns

12 items

Drive Bigger

JOHANNES LEONARDO, New york

Drive Bigger

2020, VOLKSWAGEN

(opens in a new tab)