Cannes Lions
AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2004
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A jogger is running backwards in a park. The other joggers are looking at him, surprised. Our jogger rapidly exits the park and continues running backwards. He runs through the entire city, covering several miles to come back where he started, in front of a Volkswagen detail to check if what he saw was real: the price of the new Polo TDI, which is very attractive.
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