THE IDEA WAS TO OPEN THE MOST WATCHED PPV MATCH OF THE YEAR FOR FREE TO ALL ITS SUBSCRIBERS OVER 65 YEARS OLD, SO THEIR FAMILIES WOULD GO WATCH THE GAME AT THEIR HOME AND THEY CAN FEEL ACCOMPANIED.

ALL WE DID WAS TO OPEN A PAY PER VIEW SOCCER MATCH FOR GRANDPARENTS TO WATCH ALONG WITH THEIR KIDS.

THIS IDEA WAS EXECUTED IN ECUADOR.

33% OF PREPAID USERS ALSO RECHARGED THEIR SUBSCRIPTION TO WATCH THE GAME.

THE CAMPAIGN BECAME THE NEWS.

SELLS ROSE UP 13% ON THAT MONTH AND GRANDPARENTS DIDN’T FEEL ALONE AGAIN.