This campaign was designed to promote Grape-Nuts Energy Week. Try Grape-Nuts for a week and see: you'll get an energy boost. It's not about going from couch potato to Olympian. It's about having that extra energy you need to keep going.

The banners led users to a landing page where they could find out more about Energy Week, get recipes and tips, sign up for future e-mails from Grape-Nuts, and tell a friend about Energy Week. The objectives were to build awareness of Energy Week, and to build a database of people hungry for Grape-Nuts.The advertising was designed to promote awareness of Energy week among moderately to highly-active people.