Cannes Lions
Grappa Al Mulinetto
ADVICO Y&R, Zurich / AL MULINETTO / 2016
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Overview
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OVERVIEW
Description
The Grappa is as rare as meeting a smoking zebra wearing a suit.
Execution
The Grappa is as rare as meeting a smoking zebra wearing a suit. Therefore there is a illustration of a zebra on the Label.
Outcome
90% of the bottles were sold in ten months.
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