We developed an idea which focused on people's relationship to great shows. A campaign anchored in the insight that our favourite shows don't just stop when you've finished watching, they stay with you throughout your life too - sometimes appearing in the most surprising of places. So we created a series of TVCs which depicted Amazon Prime Video viewers who were transformed in various ways by the shows they had immersed themselves in.

In this campaign, we bring to life the stories of 3 individuals and a couple, all of whom experience unexpected benefits as a result of immersing themselves in Prime Video shows. It anchored on the insight that your favourite shows don't just stop when you've finished watching, they stay with you throughout your daily life too. With this idea, we depicted Amazon Prime Viewers transforming in various ways by the shows that had immersed themselves in. Imagining ordinary people who would transform by emulating leading characters from the show, the deeper into the show they became. In this film we focused on a Dad who recaptures his vigour having watched Jack Ryan.