Along with software designers we created an app that transforms the embedded software in a PC. When people download and install this app, the Print Command Box in their PC is altered permanently. Now every time they pressed ‘Ctrl P’, the Print Command Box would appear with a small addition - A graphic of a little tree that fell, along with a message – THINK BEFORE YOU PRINT.

IBM employees simply loved the app. The app spread like wildfire across various IBM offices across India virally. They were even sent out to their clients’ offices. Thus, literally thousands of people were made to pause and think twice about wasting paper just when they were about to print. Which meant tons of saved paper.