Scotts Green Max makes lawns so green, you could use it as a green screen. So we made a breakthrough in both technology and nature, combining them to create the world’s first green screen made entirely out of grass.

We released the green screen video online during the 2016 Toronto International Film Festival, and also went out and fed grass in high traffic areas like Toronto’s Regent Park with Scotts Green Max. Once it was green enough, we turned it into a live demo stunt where we invited passers-by to participate in the world’s first grass green screen. They could select from a variety of scenes including Egypt, shark-infested waters, outer space, and hundreds more before lying down on the grass to be green screened. Then they could share all of their pictures online.

Overall, the innovative demo and stunt had a huge impact. We were able to connect with our target audience in an engaging way, and it was so successful that sales for Scotts Green Max increased by 42% during the week of the campaign. The world’s first grass green screen didn’t just show people that Scotts Green Max made lawns green, it did so in an unforgettable and interactive way. Scotts was able to demonstrate one of their products in a truly interactive way, and continued to prove themselves to be an innovator in the lawn care industry.