Scott's created an annoying tv character named Prickly to highlight how awful weeds are and how quickly they spread. But to really land this point we had Prickly spread from channel to channel just like weeds spread across lawns. Prickly dared people to change to a certain channel and when they did, there he was.

Prickly was purposely annoying so viewers would seek him out on various channels with the end goal of watching him die.

Using the tv remote as a kill switch, viewers got their wish of seeing prickly's death. On the final channel, he perished with the viewers assistance and some help from Scotts Weed B Gone.