Energy, energy and more energy. That was the briefing. Greenpeace has achieved a lot. But definitley not by asking nicely. Greenpeace stands for purposeful provocation, for audacity and for 100% committment to the cause. So a suitable website for Greenpeace can't look as if payed agencies spent a lot of time coming up with decorative elements. Authenticity is the key. The information on the website comes directly from Greenpeace, no one there has time to think about creative form. There are much more more important things to do, they are fighting for the environment after all. In order to achieve this strong, authentic vibrancy, we deliberately mixed all the common internet fonts. The main texts are done in courier, which is reminiscent of early email or fax layouts and never looks too perfect, due to its spacing. The main colour is yellow; yellow stripes highlight the most important areas. The website was created using Typo3, an open source CMS. Greenpeace editors have many tools at their disposal to get the user involved. A 'post comment' feature can be added to the articles, there are user forums, polling tools, protest mail tools etc. A special forum can be found under Take Action > my action. Here users can upload photos of their own campaigns and vote for the best. Activists have access to a basic web blog and Greenteams (kids and teenagers) can create their own pages.