The solution to this brief was to create a leaflet, exposing the destruction of ancient forests to make furniture, which Greenpeace activists could insert into garden furniture flat pack boxes.The leaflet was created in the style of 'Assembly Instructions' for flat pack furniture. But instead of showing how to assemble the furniture, the instructions show you step by step the horrific actions involved in making it from ancient forests.

The client's expected outcome for the leaflet is for significant numbers of customers, shocked upon reading the leaflet in their furniture, to complain to the garden centres about their practices. Hence, helping to force a change in policy to selling FSC approved furniture.