In 1985, a movie called "Gregorio" was released.

This movie became famous for being the first Peruvian film that showed the extreme poverty of the country as it was.

After years it is the most famous Peruvian movie of all time.

In 2017, we decided to relaunch a remastered version of "Gregorio" and we communicate it throughout the country.

The trailer was seen by millions of people and everyone was happy to see Gregorio back, until they realized the truth.

The images of the trailer were not the originals of 1985, they were filmed in 2017 and the extreme poverty they show was exactly the same as it was 30 years before.

The implementation was made nationwide in cinemas and in social media.

The full trailer of the film was transmitted and the reality was revealed.

This went viral really quickly because it is such a relevant problem in the country and the campaign reached almost one third of the total population of the country.

The results were overwhelming by Peruvian standards.

The trailer had a reach of practically one third of the Peruvian population.

The number of volunteers for the organization grew by 400%

The annual income of the campaign was 300% more than the previous year