Spikes Asia
DENTSU INC., Tokyo / AEON FANTASY CO.,LTD. / 2017
Overview
Entries
Credits
Background
The client is a chain of arcades which has over 800 game arcades across Asia. In recent years, parents are earnest about children’s education and for them game arcade is?an unwelcome presence. They tend to think that game arcade is bad for children’s education, growth, and it’s something unhealthy. These images can be a huge damage for our client’s business. We needed to overturn this prejudice and bring parents and children back to the arcades.
Execution
One observable difference between existing air hockey and grid air hockey is “gird” on the hockey board. Using grid as a guide, players can place “blocks”, obstacles in the game, freely and make their original stage. In addition, they can choose the favorite “smasher” from unique 7 kinds. With enormous combinations of blocks and smashers, ways to enjoy “GRID AIR HOCKEY” is infinite. This flexibility prevents players from getting bored. In addition, players can give each other a handicap freely. The game is an intellectual training game that requires players to be strategic while using their bodies. It is now introduced in their 50 stores.
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