“MOLLY.ONLINE” is a new online crane game service, launched by the arcade franchise “MOLLY FANTSY”.We integratedly designed the all elements of naming, logo, motion logo, WEB UI, WEB banner, and CM."

"MOLLY.ONLINE" is a new online crane game service, launched by the arcade franchise "MOLLY FANTSY".

We integratedly designed the all elements of naming, logo, motion logo, WEB UI, WEB banner, and CM.

"MOLLY" simply reflects the existing arcade brand, and "ONLINE" showing the service as an online service. ".ONLINE" designate a internet domain, then the naming itself becomes the URL.

In the logo design, M stands for "crane", O stands for "hole", then the logo itself expresses a crane game.

In this way, we created a logo connecting to all the information.

The easily imaginable logo was strongly required by client because more than half of the users are

from outside Japan, as the Internet crane game market is very global.

Cinema CM broadcasts at the 90 nation · 763 screens nationwide from the end of April 2018.

TV commercials are airing from the end of May.

Internet crane game started from the end of March 2018.

Since all the information is aggregated in the logo,

The logo is always displayed for 15 seconds,

Creating a CM that is fresh and has a very high cognitive efficiency.

Cinema CM broadcasts at the 90 nation · 763 screens nationwide from the end of April 2018.

TV commercials are airing from the end of May.