When Griff lost out on a department store’s prestigious Christmas campaign in 2019, the team rallied round and vowed to secure something even bigger in 2020. 

Fast forward to May 2020, and Disney reached out to us with a brief for their first major Christmas campaign in over 10 years. The brand were looking for an original recording of a new track to tell the poignant story of a relationship between a grandmother and granddaughter, told with an original Disney animation. 

We knew Griff was perfect. We just had to convey this to the brand and help deliver a demo while we were all stuck in lockdown! Little did we know, our colleagues had already planted the seed and introduced the brand to her talents. A moment of serendipity that proved invaluable

Delivering bespoke recordings during the pandemic has been no mean feat. Thankfully, even from home, Griff’s exceptional artistry shone through. She blew the brand away with a demo recorded in her bedroom and Disney knew she was perfect for the campaign. 

Nancy Coburn, Senior Content Manager, Disney: “It was great working with this company on this campaign right from the beginning of the process when we only had a concept for the ad. We worked with the team on a number of artists on the roster and eventually decided on Griff, who was the perfect artist for our campaign. The team saw the whole campaign through to the ad and single release, which proved to be a great success from both sides.

The timeline from when we first received the brief to the commercial airing was approx. 6 months. Within this timeframe we worked alongside Universal Publishing, Disney and Griff to record a demo, record the studio version, implement it into the commercial, and then figure out the specifics and terms of the deal.

The commercial went live on 09/11/2020 on TV, Online, Disney Store Screens and Shop Disney Online throughout EMEA, Australia, New Zealand and USA. The commercial continues to be available online to this day and in perpetuity.

A monumental achievement, five months in the making, generating over 13 million views in 24 hours and helping Griff secure 5th place, in the BBC Sound of 21 Poll.

Once released, the film received an overwhelming, international response immediately. The campaign was covered in over 20 global publications including The Guardian and The Daily Mail. Griff was also interviewed by ITV to talk about the campaign and how it came to be. And since release on 9th November, the film and track has achieved:

Over 30m views on Facebook

4m views on Youtube

4m streams on Spotify

#9 in the UK Shazam chart

#42 on OSC